Resources Library by ANA

Multimedia CATI/CAPI

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI process. Computer-assisted personal interviewing...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Matthias Thomae

Companies: Burke, Inc.,

January 1, 1995

Quality through technology

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are considered, and a new approach is proposed, which is...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Jon Hulbert

January 1, 1995

IT as a strategy to manage the process of quantitative research

In this paper the process of large-scale quantitative research is examined with the aim of finding ways to reduce costs and improve quality. The paper focuses on the role IT plays in fieldwork preparation, fieldwork management, data collection and...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Niels J. Grommé

Company: NIPO

January 1, 1995

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Stephen P. Needel

January 1, 1995

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: John A. Samuels

September 1, 1994

A new macro-level segmentation model for business-to-business marketing

In consumer markets, marketers and researchers have traditionally used demographics (sex, lifecycle, income, socio-economic class) to segment markets. Other segmentation bases have been proposed and used (psychographics, values), but "demographics"...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Geoff Alford

June 15, 1994

Providing data just in time

This paper first challenges the implied assumption that (a high proportion of) data is NOT provided in time. In a modern world, with CATI, and with more than 90% of business interviews being done by telephone, there is no reason why the data should...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Johan Aucamp

June 15, 1994

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: A. E.V. Dent, C. J. V. Dent

June 15, 1994

The pharmaceutical information center... A major resource for decision making

The modern pharmaceutical information center can be a key resource for decision making, but in order for this to occur and for line and staff management to get what they need from this center, several things are necessary, in addition to the obvious...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: George Gerson

June 1, 1994